News: Porsche set to drive India crazy

(IBN 12/04/2007) New Delhi - It’s the car that drives rockstars globally and it came into India two years ago. Now Porsche has launched the second generation Cayenne SUV in India.

The new Cayenne has a more powerful Direct Fuel Injection engine and has additional features like the Porsche Dynamic Chassis Control (PDCC) stabiliser which keeps the car grounded in almost all driving conditions.

“We have a country allocation for India at 130 to 140 cars. I must admit we are trying to get more cars in India,” says MD, After Sales Manager of Porsche Middle East and Africa, Deesch Papke Mohamed Rahman.

Porsche has sold about 300 cars ever since it began operations in India in 2005. Out of this, Cayenne has been the best-selling model. It sold 100 models last year and hopes a similar response with the launch of the second generation Cayenne in India.

Porsche is opening up more dealerships in Hyderabad, Chennai and Bangalore apart from one in Mumbai which will open in May this year.

The company is looking at setting up an Indian subsidiary Porsche Cars India Pvt Ltd.

Porsche will also bring in the Panamera model by 2009 and also look at setting up an assembly line in India in future.