News: Villeroy & Boch enters India

(BL 30/01/2007) Hyderabad - Villeroy & Boch, the French fashionable tableware manufacturer, has entered the Indian market by opening its first outlet in Hyderabad. The 256-year-old company, through its Indian partner Spa Luxury Lifestyle Ltd, will open boutiques in Mumbai, New Delhi, Gurgaon, Chennai, Bangalore and Kolkata in the next few months.

Talking to reporters here, Sanjana Chauhan, Vice-President (Marketing) of Villeroy & Boch in India, said the stores would bring in the recently introduced `New House' philosophy by the company worldwide, introducing a new ambience and offering Indian customers a world-class experience in retailing. The store also housed a functional kitchen. "We plan to organise events around the kitchen to add a new dimension to shopping," the store manager said.