News: Reliance Fresh to open 75 stores in MP

(PTI 02/01/2006) Bhopal - Reliance Fresh, the vegetable and fruits store brand of Reliance Retail, will open as many as 75 outlets in Madhya Pradesh starting April this year, the Industries Minister, Babulal Gaur, said .

The stores, which represent the front-end of Reliance's farm-to-fork project, would be opened in cities like Indore, Bhopal, Gwalior and Jabalpur under the first phase, he told reporters, giving details of an interaction with company official Farhan Ansari during his recent Gujarat visit.

The retail initiative will help farmers as they would be able to sell their produce directly to Reliance thus saving on transportation expenses, Gaur said, adding that Reliance would also provide farmers valuable tips on new techniques.

Reliance Retail had launched the first Reliance Fresh outlet in Hyderabad in November, and plans to roll out other format stores this year as part of its Rs 25,000 crore retail initiative.