(DNA 31/03/2006) Harshad Daswani is a happy man. As the business development manager of Fountainhead Exports, making beachwear and swimwear to global retailers like Wal-Mart, his company has already booked a one acre plot at one of the country’s most ambitious special economic zones (SEZ) being built around the Navi Mumbai-Maha Mumbai (NM-MM) stretch on the outskirts of Mumbai city, by Reliance Industries.
This will be Fountainhead’s second manufacturing facility after Surat. “When we commence operations, we can cut costs by 18% and boost sales by 20%,” says Daswani.
Even German auto giant BMW zeroed in on the Mahindra group’s eponymous Mahindra World City, the 3,000 acre SEZ, 45 kms off Chennai. “They chose it because it was the Detroit of India, besides the proximity to a harbour and airport was important,” says Bernhard Steinruecke, the director general of the Indo German Chamber of Commerce.
The company will churn out 1,000 of its 3 and 5 series of cars a year.
Or for that matter, see what’s common between Grasim Industries, Uttam Galva Steel, Prince Plastics, Suzlon Energy India, Fountainhead Exports, Cbay Systems and a host of foreign banks? They have all applied for land at Reliance’s Mumbai SEZ.
“The future is in SEZs,” says a close confidante of Mukesh Ambani associated with the project. That’s why, ever since the government identified SEZs as catalysts of economic growth two years ago — and the more recent moves towards capital account convertibility — both corporates and real estate firms have embarked on SEZ dreams. They all want to provide holistic solutions of industrial, commercial and residential options.
And even as Mahindra was the first to set up an SEZ in Chennai, and has identified similar projects in Jaipur, Maharashtra and the east, the entry of big names like Mukesh Ambani, chairman of the Rs 70,000 crore Reliance Industries, appears to have changed the dynamics of the SEZ scale.
Until now, SEZs, which were earlier designated export-oriented units, stretched across 1,000 to 3,000 acres.
Today, they go beyond 25,000 acres with outlays that are mindboggling. Typically, the acquisition costs in these projects is 10% of the total outlay with a lot of captive infrastructure like power plants thrown in.
And while most of the applications are from IT companies, the developers claim that they will target the manufacturing and services sectors in a big way. To complete the townships, investments from hotels, hospitals and educational institutions, they say, are pouring in.
Today, Reliance is building a 25,000 acre petrochemical SEZ in Jamnagar and has bagged the deal for a similar-sized project in Gurgaon. It just withdrew from another deal in Hyderabad this week, claiming that it already has too much on its plate.
The reported outlay for these projects? Rs 50,000 crore.
But its most ambitious blueprint, which it “wants to showcase”, is the Rs 25,000 crore state-of-the-art project which will sprawl over 35,000 acres to build the twin NM-MM cities.
“Mumbai has a problem of immigration. We are looking at building a landmark city which will help people to migrate,” says a Reliance manager.
So it will have a trans-harbour bridges, broad roads, the basic infrastructure replicating China’s economic experience, particularly in its premier Shenzhen SEZ.
So charged is Ambani about the project, that industry folklore has it that he pipped Tata Group chairman Ratan Tata to buy out NM-MM from the earlier promoter Nikhil Gandhi. Gandhi’s Skil still retains 26% and 10% stakes in the NM-MM zones. He is glad he sold out to Reliance. “They will do in four years what I would have taken 15 years,” he says.
Even real estate companies want to leverage their residential and commercial expertise to SEZs. The New Delhi-based DLF Constructions has already announced plans for its 2,500-acre SEZ in the north.
Surendra Hiranandani, the Mumbai-based real estate developer of the eponymous group says there are plans to enter the 25-acre to 2,500-acre SEZ arena. “The move is of course tax driven,” he says.
“In fact, every corporate with an iota of real estate development expertise wants to set up an SEZ,” says the real estate head of a leading business house.
But not many have announced it, as they call for huge investments. The Godrej group is said to be looking at a smaller export-oriented unit.
A major attraction for the players is the independent status of the SEZs, which affords easier labour laws and special legislations. Says the Ambani confidante: “When the government permits private participation, the Indian industry begins with a clean mandate.”
Arun Nanda, the Mahindra director heading the group’s SEZ projects, says, “For us, it is a great opportunity to create world-class integrated cities and townships.”
In fact, town planning experts say that there are three models in play in the SEZ game. One is to secure licenses for the project and then flip them.
Then there is the investment game, like the Reliance blueprint.The Mahindra model is to develop and move on.
So far, Mahindra’s ventures are with local state governments. “It helps me in land acquisition and in marketing the project. Our model works best as a public-private partnership,” says Nanda.
While its Chennai SEZ is focused on IT and auto industry, Jaipur will be a logistics hub with Maharashtra focusing on electronics, IT hardware, food processing and light electricals.
Already, Infosys Technologies is planning one of the world’s largest software-development centres in Mahindra World city. Two years ago, Mohandas Pai, the chief financial officer of Infosys, claimed that they plan to have at least 25,000 people on campus and claimed that what attracted the company was the infrastructure.
Reliance, which wants to “become the financial hub of India”, will develop clusters of 5,000 acres in its Mumbai SEZs.
The first cluster will include a biotech park, financial services, IT and IT enabled services, apparel, gem and jewellery and a diamond park, besides the regular healthcare, hotels and educational institutions.
Company executives claim that Reliance has already signed 250 memorandums of understanding (MoUs) covering 1,500 acres.
Today, Singapore’s Jurong Town Corporation is the favourite town planners for the SEZ players. First Mahindra tied up and now, Jurong is giving the finishing touches to Reliance’s Mumbai SEZ. Reliance is also one of the three shortlisted to build the trans-harbour bridge along with the Larsen & Toubro consortium.
Adds the Ambani confidante: “We will bring a revolutionary change contributing 2% to the GDP (gross domestic product).”
With almost 75 SEZs sanctioned by the government, it will be a while before India becomes another China.At least the process has begun.