News: Attracting foreign investors to Indian retail business
The Congress-led UPA government’s decision to push forward big-ticket liberalisation of policy on Foreign Direct Investment (FDI), no doubt, has injected fresh momentum to economic reforms, which, of late, has virtually slowed down due to intense pressure of coalition politics.
Just one day before the beginning of the high profile World Economic Forum meeting at Davos the government as part of is strategy to showcase India’s forward movement in the reforms front decided to allow FDI of up to 51 per cent for retail trade in ‘single brand’ products and permit 100 per cent FDI through the automatic route in key areas like power trading, development of green-field airports, petroleum marketing infrastructure, and processing and warehousing in coffee and rubber industry.
The most significant aspect of the government’s latest policy liberalisation of FDI is that despite the mounting pressure from the Left Parties, the UPA coalition government, whose very survival is dependent upon their (Left’s) support, decided to allow FDI in retail outlets meant exclusively for ‘single Brands’.
What it means?
The move will allow multinational companies, big or small, to invest in setting up production facilities, distribution network and retail outlets of their own. Experts believe that this will attract premium brands like Nike, Louis Vuitton, Gucci, Reebok etc, into the country. Foreign companies will be allowed to invest up to 51 per cent in ventures and the rest will have to come from Indian investors.
However, retailing of goods of multiple brands, even if such products are produced by the same manufacturer, would not be allowed. Similarly, the entry of resellers (mainly multibrand stores) is also barred.
While on one hand this decision, as expected has evoked sharp criticism from the Left Parties and the BJP, it has prompted mixed reactions from the trade and industry lobby, ranging from enthusiastic to guarded.
As Commerce Minister Kamal Nath says, “This is aimed at attracting investment, technology and best global practices as also catering to the demand of such branded goods in India.” Brushing aside Left Parties’ apprehension that the move would lead to job losses, Mr Kamal Nath claims that the step would provide a significant fillip to job creation in India.
He argues that the decision to allow 51 per cent FDI in ‘single brand’ retailing would lead to the creation of at least 10,000 jobs in the coming financial year itself. He strongly feels that allowing limited FDI in single brand retailing posed no threat to the neighbour-hood grocer, the ‘mom and pop store’ or the small kirana stores.
Similarly, the Finance Minister too is of the view that opening up the retail sector would create huge job opportunities for thousands of under graduates who are unable to complete higher education.
Opposition as usual
The Left parties, who have been criticising almost all economic reform measures of the central government, have threatened to organise protests across the country. They say the opening up of the retail sector would lead to the entry of big retail chains and multinational giants that would wipe out small retailers.
But the Left Front-ruled West Bengal’s Chief Minister Bhudhadev Bhattacharjee is understood to have no serious objection to allowing FDI in various sectors of the economy including retail. Analysts say that the move to allow 51 per cent FDI in ‘single brand’ retailing is part of the government’s step-by-step approach to deal with the overall issue of allowing FDI in retail. The first step would help the government test the waters in gradually opening up major segments of retail to FDI.
Prior to taking this step the government had allowed FDI of up to 51 per cent in ‘Cash and Carry’ wholesale trade where the licensee was allowed to sell anything only to businesses, shopkeepers, resellers etc who in turn would sell to consumers or use the good as inputs for their businesses. Under this scheme the German giant Metro Cash and Carry has opened two outlets in Bangalore and one in Kolkata.
ASSOCHAM, however, feels that allowing ‘single brand’ is too small a step and the government should have allowed multibrand outlets. Says ASSOCHAM President, Anil K Agarwal, “The Chamber has for long been demanding the opening up of retail to MNCs as it would create job opportunities for lakh of people, as also help India accelerate its exports.”
The Chamber is of the view that the opening up of retail trade to multiple brands will not pose any threat to ‘kiranawalas’ and on the contrary create competition that will eventually lead to benefits of the consumers.
Echoing similar views FICCI President, Saroj Kumar Poddar says the decision to permit up to 51 per cent FDI in ‘single brand’ retailing marks a small but significant step forward in attracting large inflows of foreign capital into India and improving the efficiency and cost-effectiveness of the retail sector.
He says besides giving a fillip to manufacturing of branded goods in the country, the move would attract leading international players to India and create huge opportunities for employment.
Clarity needed
Despite euphoria the retail industry is eagerly waiting to get the actual shape of things to come, after the government’s decision to allow FDI of up to 51 per cent in ‘single brand’ retailing at the ground level. The government is yet to announce detailed guide-lines, that clearly define the terms and conditions.
It is learnt that the guidelines to be issued by the Department of Industrial Policy and Promotion would specify that foreign companies would not be permitted to source goods locally and then retail these in India by using their brand names.
This would mean that they will have to get into manufacturing and selling these products in the retail outlet.
The government’s intention clearly is to induce asset creation through investments in manufacturing and in the supply chain. This would also silence the main criticism against allowing FDI in retail — that it is merely a trading activity having no contribution to manufacturing.
At the same time there are concerns that out of over protectiveness the guidelines may impose stringent riders on foreign companies willing to bring FDI into ‘single brand’ retailing.
The world famous sportsgear brand Nike, for example, outsources its entire requirement from suppliers all over the world. It may not be willing to set up manufacturing here just because the Indian law would demand so. But industry expert J H Mehta, President Spencer’s Retail (a RPG group company investing heavily in to retail) is of the view that allowing ‘Single Brand’ retail to begin with is the right move. Most developed countries in the world, including China and Japan, had adopted a very cautious approach at the early stage and gradually opened up.
Optimism around
Despite the shortcomings the new new decision has enthused many. Leading apparel brands like Benetton are now exploring scope for further expansion by setting up their own retail entities. As Gagan Singh, Managing Director, Benetton India has said, “the government decision allows brands like us to invest in India now. It has opened up one more channel to expand our operations through joint ventures.”
The overwhelming view is that this is the first concrete step towards allowing FDI in various sectors of retailing including grocery, garments and lifestyle stores. Over a period of time all sections of retailing will be opened up to FDI with necessary checks and balances.
As Commerce Minister Kamal Nath says, “it is the domestic retail giants, who are eyeing the lucrative openings in the retail sector. It is not really about domestic versus foreign. It is the big against the small. We have to evolve a model suitable to Indian conditions so that our small retail shop owners are not displaced.”
The basic reason why India’s retail sector is generating so much interest among both domestic and foreign investors is the mind boggling business potentialities in the retail industry. As of now, India is witnessing an unprecedented consumption boom.
The economy is growing between seven and eight per cent and the resulting improvement in income dynamics along with factors like favourable demographics and growth in aspirational consumption are the drivers. India’s average consumer today is richer and younger. They value convenience and choice at par with getting value for their hard-earned money. This builds up pressure to allow foreign players, who can bring in new technology and management skills.
Advantages
Besides, as the FICCI President says, “India has intrinsic advantages in terms of inputs, skills, design, and a huge domestic market with growing spending potential. All these factors make India an attractive hub to outsource manufacturing of high-end fashion, design and lifestyle goods for supplying to the global markets.
Foreign companies can capitalise on these advantages and set up flexible manufacturing systems in India for their sourcing requirements.
As far as the retail format is concerned, analysts say, it will be difficult to transplant any international format, however successful it may be, directly in India and expect similar performance. Local conditions and insights into the local buying behaviour have to shape the format choice.
The Retail Detail
The government has allowed 51 per cent foreign investment in ‘Single Brand’ retail
Investors will have to deal with only one brand even if they have more
FDI will be allowed with no ‘local sourcing’ rider
It means goods to be sold will have to be self manufactured/assembled
The intention is to induce investment in assets
The possibility of large job creation
FDI not opened for multi-brand resellers
Industry welcomes the move, Left parties oppose it