News: Reliance kicks off 'Fresh' retail in Hyderabad

(BL 29/10/2006) Hyderabad - Reliance will kick off its Rs 25,000-crore national retail initiative here by opening the first `Fresh' outlet in the upmarket Banjara Hills on Sunday.

The company would sell fruits and vegetables in the Fresh series. The company is putting in place supply chain network across the country to launch scores of Fresh and Fresh Plus and hypermarkets in a phased manner, source said.

Reliance retail venture would see the opening of several outlets in the twin cities of Hyderabad and Secunderabad.

The company has firmed up plans to open hypermarkets in cities such as Visakhapatnam, Vijayawada, Guntur in Andhra Pradesh.

Nita Ambani, wife of Mukesh Ambani, visited Hyderabad two days ago to personally check out the interiors and other details ahead of the launch.