News: Reliance ADAG enters credit card biz

(BL 16/10/2006) Mumbai - The Reliance Anil Dhirubhai Ambani Group (ADAG) has ventured into the credit card business.

The group has launched credit cards in association with Citibank. According to the press release, the card is co-branded with Citibank in association with Visa International.

The cards will be available in two categories - silver and gold. Initially, they will be available in Mumbai and Delhi, followed by other metros such as Hyderabad, Chennai, Kolkata, Pune and Bangalore and thereafter in all other cities and towns nationwide.

Benefits

These cards will be have the usual benefits that are available with other cards such as free for lifetime and reward points as part of the loyalty program.

Points earned can be redeemed across various Reliance ADAG products and services such as recharge of prepaid mobile connections, payment of mobile bills, electricity bills, life and general insurance premia and availing services across Reliance World and Reliance Communications retail outlets as well as Adlabs multiplexes.

They will offer complimentary vouchers on joining, cash advance facility, free utility bill payment facilities, hospital allowance, free towing of vehicles and zero fuel recharge at IndianOil petrol pumps.

One of the unique features include addition of five add-on cars at no additional charges, free email statements, free alerts and the compatibility to transfer money from one Visa card to another using Citibank online.