News: Zee in content deal with China Central TV

(RTR 18/09/2006) Mumbai - India's largest listed media firm, Zee Telefilms Ltd., said on Monday it had signed a content sharing agreement with China Central Television.

The deal with China International, an English-language news channel, covers news, feature programmes and films, Zee said in a statement.

There will be no equity investment at this stage.

"China is an important market and we are optimistic about audience response there," Mukund Cairae, Zee's head of international business in Asia-Pacific, was quoted as saying.

Zee operates news, sports and entertainment channels in English, Hindi and regional languages.

Shares in Zee, India's second-biggest broadcaster, were up 1.4 percent at 324.10 rupees in a firm Mumbai market.