News: Indian mall mania - Freaking out!
(PTI 17/07/2006) New Delhi - Retailers with outlets in swanky malls have a reason to cheer as the mall mania sweeping the country is driving people to splurge not just on essentials but also on friends — just like that.
Amid the retail revolution currently underway, a recent international survey shows that Indians are among the world’s biggest ‘shopaholics’, and shopping for them is also a mode of entertainment that is not limited to buying the monthly grocery and other household essentials.
According to two separate surveys, conducted by leading market research firm AC Nielsen, 32% of Indian consumers have admitted that shopping for them is a form of entertainment.
AC Nielsen said an online survey of 22,000 Internet users in 42 countries had revealed that one in four consumers shopped once a month just to entertain themselves, while in Asia, one in four consumers admitted to have gone for shopping for “something to do” once a week.
The survey results show that 32% of Indians go for shopping once a month, whereas 22% indulge in it once a week.
The survey came out with some more startling figures that showed people in seven out of top 10 nations, who shopped once a week just for “amusing” themselves hail from Asia.
Shop Till You Drop
• 32% of Indian consumers have admitted that shopping for them is a form of entertainment
• People in seven out of top 10 nations, who shop for “amusing” themselves, hail from Asia
• People seem to prefer shopping malls to escape from congestion of cities and personal stress
The term ‘shopping’ has undergone a dramatic makeover in India, with an increase in the number of malls and modern format stores, which serve as easy weekend getaways for all sections of the society.
“In India, modern shopping malls are entertainment destinations incorporating cinema halls, restaurants, food courts and additional sports and entertainment facilities to suit all budgets. There are shopping malls with modern facilities, catering for all income levels and social groups and all sections of the society,” AC Nielsen South Asia executive director (customised research) Sarang Panchal said.
Shopping malls also serve as an escape for people who seek refuge from the congestion of cities. People tend to prefer these malls over traditional retail stores as they also provide a platform to forget worries and stress of their lives, while meeting friends and hanging out, Panchal added.
Amid the retail revolution currently underway, a recent international survey shows that Indians are among the world’s biggest ‘shopaholics’, and shopping for them is also a mode of entertainment that is not limited to buying the monthly grocery and other household essentials.
According to two separate surveys, conducted by leading market research firm AC Nielsen, 32% of Indian consumers have admitted that shopping for them is a form of entertainment.
AC Nielsen said an online survey of 22,000 Internet users in 42 countries had revealed that one in four consumers shopped once a month just to entertain themselves, while in Asia, one in four consumers admitted to have gone for shopping for “something to do” once a week.
The survey results show that 32% of Indians go for shopping once a month, whereas 22% indulge in it once a week.
The survey came out with some more startling figures that showed people in seven out of top 10 nations, who shopped once a week just for “amusing” themselves hail from Asia.
Shop Till You Drop
• 32% of Indian consumers have admitted that shopping for them is a form of entertainment
• People in seven out of top 10 nations, who shop for “amusing” themselves, hail from Asia
• People seem to prefer shopping malls to escape from congestion of cities and personal stress
The term ‘shopping’ has undergone a dramatic makeover in India, with an increase in the number of malls and modern format stores, which serve as easy weekend getaways for all sections of the society.
“In India, modern shopping malls are entertainment destinations incorporating cinema halls, restaurants, food courts and additional sports and entertainment facilities to suit all budgets. There are shopping malls with modern facilities, catering for all income levels and social groups and all sections of the society,” AC Nielsen South Asia executive director (customised research) Sarang Panchal said.
Shopping malls also serve as an escape for people who seek refuge from the congestion of cities. People tend to prefer these malls over traditional retail stores as they also provide a platform to forget worries and stress of their lives, while meeting friends and hanging out, Panchal added.
posted by InCar Group Press Room at 17:00
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