News: JHP delivers revolution in Indian retail industry
(CM 07/06/2006) Mumbai - One of India's biggest retail companies, the K Raheja Corporation, has launched HyperCITY - the country's first hypermarket, designed by London-based agency JHP.
The hypermarket, based in Mumbai, aims to create a world-class shopping experience for its consumers.
According to HyperCITY's vice chairman Mr. BS Nagesh: “Through our partnership with JHP, we have created a retail environment where the store, atmosphere and planning are all anchored around the brand promise of ‘there is more to discover’.
'We are about three weeks into launch and are absolutely delighted to know that the customers love the entire experience. The design philosophy we have adopted is that of a fresh and modern look incorporating a number of first-of-its-kind features in India. All of this together brings alive our brand promise.'
The 120,000 sq ft store is designed to make shopping fun and enjoyable, with 'experience builders' such as demo kitchens, mock rooms and gaming zones punctuating the customer journey, encouraging the customer to interact more closely with the products on offer.
The store also offers Indian consumers a 24-hour pharmacy, a bakery, two in-store coffee shops, and express checkouts for speed of service.
HyperCITY has an exclusive tie-up with Waitrose, the UK based supermarket, retailing their products along with HyperCITY’s own private labels.
JHP joint Managing Director, Raj Wilkinson, who attended the launch, commented: 'On opening day customers came in, looked around in awe then picked their trolleys up and shopped as if they had done it a thousand times before. The standards of consumer expectation are getting higher and higher in the Indian retail sector'.
Austin McGinley, JHP Marketing Manager, said: 'It was an intensive and highly focussed collaboration, especially at the creative briefing stage. At the first meetings, we were actively sketching ideas and concepts. The uniqueness of this particular project was that both the brand and the infrastructure to support the hypermarket were being built at the same time. Everything from the brand identity, logistics, distribution, packaging, store design, etc was running in parallel. We believe the store is without compare in India, and has set the standard for market entry strategies for both those already retailing in India and those who want to enter from abroad.'
JHP has been working with retailers in India since 2002 and is currently advising non-Indian retailers on their market entry strategies.
The hypermarket, based in Mumbai, aims to create a world-class shopping experience for its consumers.
According to HyperCITY's vice chairman Mr. BS Nagesh: “Through our partnership with JHP, we have created a retail environment where the store, atmosphere and planning are all anchored around the brand promise of ‘there is more to discover’.
'We are about three weeks into launch and are absolutely delighted to know that the customers love the entire experience. The design philosophy we have adopted is that of a fresh and modern look incorporating a number of first-of-its-kind features in India. All of this together brings alive our brand promise.'
The 120,000 sq ft store is designed to make shopping fun and enjoyable, with 'experience builders' such as demo kitchens, mock rooms and gaming zones punctuating the customer journey, encouraging the customer to interact more closely with the products on offer.
The store also offers Indian consumers a 24-hour pharmacy, a bakery, two in-store coffee shops, and express checkouts for speed of service.
HyperCITY has an exclusive tie-up with Waitrose, the UK based supermarket, retailing their products along with HyperCITY’s own private labels.
JHP joint Managing Director, Raj Wilkinson, who attended the launch, commented: 'On opening day customers came in, looked around in awe then picked their trolleys up and shopped as if they had done it a thousand times before. The standards of consumer expectation are getting higher and higher in the Indian retail sector'.
Austin McGinley, JHP Marketing Manager, said: 'It was an intensive and highly focussed collaboration, especially at the creative briefing stage. At the first meetings, we were actively sketching ideas and concepts. The uniqueness of this particular project was that both the brand and the infrastructure to support the hypermarket were being built at the same time. Everything from the brand identity, logistics, distribution, packaging, store design, etc was running in parallel. We believe the store is without compare in India, and has set the standard for market entry strategies for both those already retailing in India and those who want to enter from abroad.'
JHP has been working with retailers in India since 2002 and is currently advising non-Indian retailers on their market entry strategies.
posted by InCar Group Press Room at 16:34
0 Comments:
Post a Comment
<< Home