News: India a preferred location for call centre

(BL 08/06/2006) New Delhi - India has retained its rank as the fourth most-attractive country for investment and the preferred location for call centre and back office activities, according to a survey by Ernst and Young. The Ernst and Young European Attractiveness Survey 2006, released on Wednesday in La Baule, France, said the US and China remained the top two preferred countries for international decision makers.

"India's rating in 2006 is on a par with the previous year," the survey said, adding that the country still lags behind China in attracting foreign direct investment. While China achieved the lead position for manufacturing operations, India has emerged the top country for call centres and back office functions.