News: Simple ties up with major malls for Orchid brand
(CT 06/05/2006) New Delhi - Delhi-based Simple Marketing has decided against setting up exclusive Orchid Shoppe, and will instead go in for shop-in-shops to promote its Orchid brand.
The distributor has tied up with most of the major retail chains in the city to create shop-in-shop retail strategy to reach out to the end-users.
Goldie Dhingra, director, Simple Marketing, said, "We decided against Orchid Shoppe since there are already well-established retail outlets and we just thought of promoting the products through them so that people are able to have better feel and are able to compare our products with other brands before buying them." The distributor plans to tie up with 13 to 14 retail outlets.
Simple has tied up with major malls across the city. "As of now, our retail plans are only for Delhi. We have similar plans for other parts of the country too, but it will take about two to three months' time to work on," Dhingra said.
The next destination for the retail plans would be Bangalore. Dhingra said, "Our focus will be more on southern India since people in the South are more tech-savvy. We already have 13 to 14 distributors in the region. We would be especially looking at Pondicherry and the inner pockets of Kerala."
Currently, the company has 54 distributors and 300 C&F agents. Simple is also pushing its products through online selling and is offering direct replacement for all Orchid products.
The distributor has tied up with most of the major retail chains in the city to create shop-in-shop retail strategy to reach out to the end-users.
Goldie Dhingra, director, Simple Marketing, said, "We decided against Orchid Shoppe since there are already well-established retail outlets and we just thought of promoting the products through them so that people are able to have better feel and are able to compare our products with other brands before buying them." The distributor plans to tie up with 13 to 14 retail outlets.
Simple has tied up with major malls across the city. "As of now, our retail plans are only for Delhi. We have similar plans for other parts of the country too, but it will take about two to three months' time to work on," Dhingra said.
The next destination for the retail plans would be Bangalore. Dhingra said, "Our focus will be more on southern India since people in the South are more tech-savvy. We already have 13 to 14 distributors in the region. We would be especially looking at Pondicherry and the inner pockets of Kerala."
Currently, the company has 54 distributors and 300 C&F agents. Simple is also pushing its products through online selling and is offering direct replacement for all Orchid products.
posted by InCar Group Press Room at 11:38
0 Comments:
Post a Comment
<< Home