News: Ozone to launch international brands in India

(BS 17/05/2006) Mumbai - It will position the products in mass premium segment and retail them through modern format stores.

"The company will soon introduce products from its Home SPa range, which includes classical ayurvedic oils. We are bringing in an anti-blemish and complexion enhancing oil, apart from handmade soaps," said Parminder Sandhu, chief executive (Operations), Ozone Ayurvedics.

The company is also expanding its retail presence internationally and plans to foray into the US market soon.

Apart from expanding its product range, it will focus on strengthening presence in other categories.

"In categories such as scrub soap and face wash we have decent market share, despite almost no initiatives on the ad and marketing front. This year we will look at growing these categories," said Sandeep Ghosh, vice-president (sales and marketing), Ozone Ayurvedics.

Sandhu said the company was aiming at about 300 per cent growth in face washes and 300-400 per cent growth in the soaps category.

It also plans to double the number of beauty advisors they have in retail outlets from 250 to 500 this year.