News: Epson to increase Indian retail presence
(DQ 05/05/2006) Mumbai - Epson will increase its retail base in India this year and targets setting up around 1,100 specialized retail stores by the end of this year. These retail stores will be multi-branded outlets and would be set up across 140 locations as compared to 32 last year, which include the nine metros, mini metros and other smaller towns and cities.
According to SM Ramprasad, Manager-Consumer Products, Epson, “We have grown our retail market share for inkjet printers from 5 percent in 2004 to about 18 percent by end of 2005. Having begun our retail initiative in 2004, we now have over 700 retail partners across the country. We would bank on this growth and expand into areas where we are less visible now.”
Indicating that customers today would like to feel the products before purchase, Ramprasad said that all the retail outlets would have live demo units for the customer's convenience. He also added that Epson would give retail partners ample branding support in order to increase the visibility of its products, in addition to many unique schemes and promotions, to help them sell better.
Hinting at new tie-ups with channel partners this year, Ramprasad said that Epson would increase its focus on working with local distributors and look to appointing more final tier partners who are in touch with the customers and also educate them to handle customer related queries more effectively. The focus here would again be on the partners in smaller towns and cities, he indicated.
As regards new products, the key drivers would be entry-level all-in-ones and photo printers for home users, felt Ramprasad who added that good service support, competitive pricing and quality products with an on-site warranty would continue to be the biggest differentiating factors for Epson against growing competition this year.
According to SM Ramprasad, Manager-Consumer Products, Epson, “We have grown our retail market share for inkjet printers from 5 percent in 2004 to about 18 percent by end of 2005. Having begun our retail initiative in 2004, we now have over 700 retail partners across the country. We would bank on this growth and expand into areas where we are less visible now.”
Indicating that customers today would like to feel the products before purchase, Ramprasad said that all the retail outlets would have live demo units for the customer's convenience. He also added that Epson would give retail partners ample branding support in order to increase the visibility of its products, in addition to many unique schemes and promotions, to help them sell better.
Hinting at new tie-ups with channel partners this year, Ramprasad said that Epson would increase its focus on working with local distributors and look to appointing more final tier partners who are in touch with the customers and also educate them to handle customer related queries more effectively. The focus here would again be on the partners in smaller towns and cities, he indicated.
As regards new products, the key drivers would be entry-level all-in-ones and photo printers for home users, felt Ramprasad who added that good service support, competitive pricing and quality products with an on-site warranty would continue to be the biggest differentiating factors for Epson against growing competition this year.
posted by InCar Group Press Room at 14:36
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