News: Adidas plans 60 more Indian outlets

(ACERC 12/05/2006) Mumbai - Sports apparel manufacturer Adidas plans to open around 60 outlets this fiscal to take the number of its outlets in the country to 170.

The global sports brand has posted 97 per cent growth in its sales in the country for the year ended December 2005. Adidas have recorded a double digit growth of 97 per cent it was a dynamic year and Adidas' operations in India are expanding.

Adidas plan to continue this expansion by adding 50-60 outlets this year. Adidas is spending about 8-9 per cent of its net sales on brand promotion in India and would continue the same in the coming years.

Though India may not have a significant contribution in the company's global operations, it remains a strategic location for us and is a growth engine in the coming years.

Indian cricket team's latest sensation, all rounder Suresh Raina, who was recently awarded contract from the BCCI, was today signed as the new brand ambassador for Adidas. Virender Sehwag is already Adidas brand ambassador and was present at the function to welcome his team mate in the same fold.