Tuesday, April 11, 2006

News: Shopper's Stop on expansion drive

(NDTV 11/04/2006) Mumbai - Shopper's Stop is on an expansion drive to take on the inevitable invasion of foreign retailers. The company has partnered with overseas brand Mothercare to start 40 to 60 exclusive stores across India, beginning with Mumbai.

"We have entered India at the right time and we want to expand very quickly," said Neil Postance, International Franchise Manager, Mothercare.

Shopper's Stop wants to leverage international brands to differentiate itself in a crowded retail market and it's trying to expand.

Growth plans

It is planning 200 outlets up from the current 50 odd in three to five years.
Each store will cost Rs 15 crore. It has about Rs 90 crore cash in its balance sheet which can be used for expansion.

"We have new initiatives. The role is to look for futuristic brands and products that add value to the customer basket," said BS Nagesh, MD, Shopper's Stop.

With big players like Reliance entering retail, players like Shopper's Stop are rapidly expanding so that when competition heats up they have a safe foothold in the retail pie.

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