News: MobileNXT, India’s first mobile retail chain launched
(TV18 18/04/2006) Bangalore - MobileNXT Teleservices Pvt. Ltd, a Bangalore-based, India’s first mobile retail chain and a one-stop mobile store announced their intent to launch its first store in Gurgoan on April 20, 2006. This announcement was made at a press conference held at Bangalore today. MobileNXT aims to offer a world-class shopping experience to the telecom buyer offering a host of mobile products, services and value adds.
Speaking at the launch of MobileNXT, Vijay Menon, Founder & CEO, MobileNXT Teleservices Pvt. Ltd. Said, “With the boom in the mobile industry over the last two years in the country, there is a huge need to provide value based consumer experience to this growing market. Based on our research, we believe that this is the right time for a concept like MobileNXT to enter the Indian market and take on this unfulfilled need. We have studied similar formats internationally and hope to bring the same level of professionalism and service to our consumers in India.”
An innovative concept in the telecom retailing industry, MobileNXT will focus on providing consistent offerings to build consumer value be it the store experience, the products or the services offered.
Speaking about the business model, Romy Juneja Founder & COO, MobileNXT Teleservices PVT. Ltd, said, “Our primary focus is on creating an organized retail format in the under-served tier II and tier III cities whereas our presence in large metros will be through shop-in-shop formats and malls thereby establishing a presence in the leading, relatively saturated markets of the country. We plan to open close to 31 stores by the end of this year.”
One of the core differentiators of MobileNXT is that the store will offer the products categorized not by brands but by the value they add for the customer. This has been differentiated as follows:
StyleNXT: Aesthetically designed phones are offered under this category
MusicNXT: Phone with FM, Sony Walkman series etc would be available under this category
WorkNXT: PDA phones, phones offering Microsoft Office facilities etc. would be available under this category
ValueNXT: Phones that are economical would be under this category
GamesNXT: Phones with extensive gaming facilities would be under this category
ShareNXT: Phones with Bluetooth, infrared, camera etc. would be categorized under ShareNXT
Each of the MobileNXT stores, apart from being a one-stop shop offering mobile handsets, mobile accessories, choice of cellular service provider ,value adds, data transfer facilities, and an unique exchange programme “NXTChange” is also backed by a strong after sales service. In addition, MobileNXT provides an integrated call-centre facility where information related to any product category or service can be sought. The products on sale will include GSM and CDMA handsets from all the top manufacturers across the globe.
One of the most notable value-add offered by MobileNXT is the Interactive Kiosks, the first of its kind by any retail outlet in the country. Unveiling the interactive kiosks, Romy said, ”Our desire to create an unparalleled buying experience for the consumer led us to putting up the interactive kiosks at our stores. This unique concept is the first of its kind offered by any mobile retail store in the country. There is a huge demand for software downloads, be it music, videos, ringtones, caller tunes etc. especially among the youth who is always into experimentation. MobileNXT Kiosks is the best solution to address this audience.“
These interactive kiosks will let users download music, ring tones, wall papers, print photographs stored in their mobile etc. all with an inbuilt money system.
Speaking about the entire customer experience, Vijay added, “Each of the store has been designed keeping in mind our primary audience, the youth, young adults and the quality & brand conscious consumers. We believe that a long standing relationship be established with each of our customers, which doesn’t end with buying a product from our store but offer them an experience that gives the customer a reason to keep coming back to the store.”
The promoters of MobileNXT, Vijay Menon and Romy Juneja have over 35 years of corporate experience between them and have a deep understanding of the telecom business in India and have the added advantage of having experience in setting up businesses and successfully run them. Backed by a consortium of investors, MobileNXT will open its first 3 stores by early May 2006 in Gurgaon, Kolkata and Ahmedabad.
Speaking at the launch of MobileNXT, Vijay Menon, Founder & CEO, MobileNXT Teleservices Pvt. Ltd. Said, “With the boom in the mobile industry over the last two years in the country, there is a huge need to provide value based consumer experience to this growing market. Based on our research, we believe that this is the right time for a concept like MobileNXT to enter the Indian market and take on this unfulfilled need. We have studied similar formats internationally and hope to bring the same level of professionalism and service to our consumers in India.”
An innovative concept in the telecom retailing industry, MobileNXT will focus on providing consistent offerings to build consumer value be it the store experience, the products or the services offered.
Speaking about the business model, Romy Juneja Founder & COO, MobileNXT Teleservices PVT. Ltd, said, “Our primary focus is on creating an organized retail format in the under-served tier II and tier III cities whereas our presence in large metros will be through shop-in-shop formats and malls thereby establishing a presence in the leading, relatively saturated markets of the country. We plan to open close to 31 stores by the end of this year.”
One of the core differentiators of MobileNXT is that the store will offer the products categorized not by brands but by the value they add for the customer. This has been differentiated as follows:
StyleNXT: Aesthetically designed phones are offered under this category
MusicNXT: Phone with FM, Sony Walkman series etc would be available under this category
WorkNXT: PDA phones, phones offering Microsoft Office facilities etc. would be available under this category
ValueNXT: Phones that are economical would be under this category
GamesNXT: Phones with extensive gaming facilities would be under this category
ShareNXT: Phones with Bluetooth, infrared, camera etc. would be categorized under ShareNXT
Each of the MobileNXT stores, apart from being a one-stop shop offering mobile handsets, mobile accessories, choice of cellular service provider ,value adds, data transfer facilities, and an unique exchange programme “NXTChange” is also backed by a strong after sales service. In addition, MobileNXT provides an integrated call-centre facility where information related to any product category or service can be sought. The products on sale will include GSM and CDMA handsets from all the top manufacturers across the globe.
One of the most notable value-add offered by MobileNXT is the Interactive Kiosks, the first of its kind by any retail outlet in the country. Unveiling the interactive kiosks, Romy said, ”Our desire to create an unparalleled buying experience for the consumer led us to putting up the interactive kiosks at our stores. This unique concept is the first of its kind offered by any mobile retail store in the country. There is a huge demand for software downloads, be it music, videos, ringtones, caller tunes etc. especially among the youth who is always into experimentation. MobileNXT Kiosks is the best solution to address this audience.“
These interactive kiosks will let users download music, ring tones, wall papers, print photographs stored in their mobile etc. all with an inbuilt money system.
Speaking about the entire customer experience, Vijay added, “Each of the store has been designed keeping in mind our primary audience, the youth, young adults and the quality & brand conscious consumers. We believe that a long standing relationship be established with each of our customers, which doesn’t end with buying a product from our store but offer them an experience that gives the customer a reason to keep coming back to the store.”
The promoters of MobileNXT, Vijay Menon and Romy Juneja have over 35 years of corporate experience between them and have a deep understanding of the telecom business in India and have the added advantage of having experience in setting up businesses and successfully run them. Backed by a consortium of investors, MobileNXT will open its first 3 stores by early May 2006 in Gurgaon, Kolkata and Ahmedabad.
posted by InCar Group Press Room at 16:25
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