News: Mercedes spots a good drive in Indian Tier-II cities
(DNA 19/04/2006) Hyderabad - The pin-up girl of the auto world is set to hit the lesser known country roads with DaimlerChrysler deciding to go into the interiors of the country to sell the Mercedes.
“We are very bullish on India,” said Wilfried Aulbur, managing director, DaimlerChrysler India, attributing the good demand for his cars to improving infrastructure and affluence in the country.
The company held a roadshow in Hyderabad for the first time, displaying all the hot rods including Maybach.
Aulbur acknowledged the increasing clientele in cities like Kochi, Coimbatore, Madurai and Hyderabad in the south, which accounts for almost 25% of the company’s sales in India. Over the next year, it will add up to 7 dealerships to the current 24, mostly in the Tier-II cities.
A company official said Hyderabad accounts for the maximum sales of Mercedes in the south, indicating the changing tastes and increasing propensity to spend on luxury cars.
Meanwhile, the company was also actively looking at the possibility of entering the commercial vehicle segment in India, said Aulbur.
“We are very bullish on India,” said Wilfried Aulbur, managing director, DaimlerChrysler India, attributing the good demand for his cars to improving infrastructure and affluence in the country.
The company held a roadshow in Hyderabad for the first time, displaying all the hot rods including Maybach.
Aulbur acknowledged the increasing clientele in cities like Kochi, Coimbatore, Madurai and Hyderabad in the south, which accounts for almost 25% of the company’s sales in India. Over the next year, it will add up to 7 dealerships to the current 24, mostly in the Tier-II cities.
A company official said Hyderabad accounts for the maximum sales of Mercedes in the south, indicating the changing tastes and increasing propensity to spend on luxury cars.
Meanwhile, the company was also actively looking at the possibility of entering the commercial vehicle segment in India, said Aulbur.
posted by InCar Group Press Room at 12:12
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