Sunday, April 16, 2006

News: LG to turn Pune base as export hub

(PTI 16/04/2006) Mumbai - In line with its target of exporting 10 per cent of its total production, Korean based electronic goods manufacturer LG Electronics has ramped up production capacity at its Pune plant and plans to turn it into an export hub for the South Asian market.

"We have ehanced our production capacity in Pune plant to the fullest and would make it an export hub. Currently, out of the total production, 6-7 per cent is exported and our aim is to take it to export 10 per cent of production by this year end," LG, Marketing- Head, Sandeep Tiwari said.

The main products in focus for this year would be mobile handsets and laptops with the company aiming to tap the entry-level market in tier II and tier III cities, and the Higher version models in the metros, added Tiwari.

Currently, LG laptops are priced at Rs 30,000 and the company aims to bring down the prices to the Rs 20,000 range in the next two years and also aims to bring down the rates of its entry level colour handsets to Rs 2,000, said Tiwari.

The company also expects to sell one million GSM handsets and 3-5 million CDMA based handsets this year.

The company is in its second phase in the Indian market and aims to become an integrated brand, selling home appliances, mobiles, IT products and consumer electronics, Tiwari added.

LG is also conducting a business feasibility study for setting up a mobile manufacturing plant in India and also plans to set up an SEZ in the near future.

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