News: High on fashion, low on pocket

(TH 03/04/2006) New Delhi - "Price is Sweet" is an organisation that was set up with the aim of bringing in international fashion brands to India at promotional prices. Prada, one of the biggest names in the fashion industry from Italy, is the first to be showcased here in the Capital on April 10, 11 and 12.

At a time when India is witnessing the launch of some of the leading brands of the world, "Price is Sweet" stands out in the retail market by its unique combination of low price for a high end product and it will bring in a wide range covering different seasons.

It plans to bring in the coming year other prestigious brands such as Dolce and Gabana, La Pearla, Juicy Couture and Versace and bring to the Indian consumers the latest trends, fashion at a price like never before.