News: Hariyali Kisan Bazaar expands
(ZEE 02/04/2006) New Delhi - Doubling the number of its rural utility marts 'Hariyali Kisan Bazaar', DCM Shriram Consolidated Ltd would invest about Rs 75 to 80 crore and foray into another six states in southern and western regions of the country by the end of this fiscal.
"We already have about 25 retail outlets in five states in north and central India and plan to have 50 such outlets by the end of this fiscal. The new outlets would come up in six states in southern and western states," business head Hariyali Kisan Bazaar Rajesh Gupta told mediapersons.
Retail outlets cater to the needs of farmers, including agricultural products are already running in the states of Punjab, Haryana, Uttar Pradesh, Madhya Pradesh and Rajasthan.
On the investments, he said, "It depends on the place but generally takes about Rs three crore to make a retail outlet functional and we are planning another 25 outlets."
It would be anywhere between Rs 75 crore to 80 crore, he said.
When asked as to why eastern region is the only part left, he said: "We will plan Hariyali Kisan Bazaar outlets in the eastern states once we are through with south and west operations."
On the focus of such retail outlets, Gupta said, they were started with a focus on the needs of rural population especially agricultural needs of the farmers.
"We generally focus on agricultural products and consumer goods but depending on the market we may offer electronic and telecommunications products as well," Gupta said.
Goods in the outlets depends on the buying pattern of the area they are in. Buying pattern in Haryana and Punjab is different from that in Uttar Pradesh, Madhya Pradesh and Rajasthan, he said.
Farmers in the two states (Haryana and Punjab) are economically better that other three states and therefore can afford expensive products.
The retail chain had tied up with mobile manufacturer Motorola on March 10 to sell their handsets through its outlets and was in talks with various other companies for such partnerships.
"We are in talks with various players but nothing has fructified as yet," he added.
"We already have about 25 retail outlets in five states in north and central India and plan to have 50 such outlets by the end of this fiscal. The new outlets would come up in six states in southern and western states," business head Hariyali Kisan Bazaar Rajesh Gupta told mediapersons.
Retail outlets cater to the needs of farmers, including agricultural products are already running in the states of Punjab, Haryana, Uttar Pradesh, Madhya Pradesh and Rajasthan.
On the investments, he said, "It depends on the place but generally takes about Rs three crore to make a retail outlet functional and we are planning another 25 outlets."
It would be anywhere between Rs 75 crore to 80 crore, he said.
When asked as to why eastern region is the only part left, he said: "We will plan Hariyali Kisan Bazaar outlets in the eastern states once we are through with south and west operations."
On the focus of such retail outlets, Gupta said, they were started with a focus on the needs of rural population especially agricultural needs of the farmers.
"We generally focus on agricultural products and consumer goods but depending on the market we may offer electronic and telecommunications products as well," Gupta said.
Goods in the outlets depends on the buying pattern of the area they are in. Buying pattern in Haryana and Punjab is different from that in Uttar Pradesh, Madhya Pradesh and Rajasthan, he said.
Farmers in the two states (Haryana and Punjab) are economically better that other three states and therefore can afford expensive products.
The retail chain had tied up with mobile manufacturer Motorola on March 10 to sell their handsets through its outlets and was in talks with various other companies for such partnerships.
"We are in talks with various players but nothing has fructified as yet," he added.
posted by InCar Group Press Room at 09:46
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