News: German cosmetics brand eyes Indian market
(TNN 16/04/2006) New Delhi - German cosmetics major Art Deco is eyeing the fashion conscious in India to widen its consumer base here and is in talks with retail chains such as Shoppers Stop, Westside and Lifestyle to strengthen the brand.
"We have about 10 sales point in cites like Mumbai, Delhi, Bangalore and Hyderabad and plan to add 20 more by the year end. Art Deco will tap the middle and the premium segment through the outlets and introduce the complete range of cosmetic products in the country," Benny R, Brand Manager of MKP Distributors, which markets Art Deco products here, said.
The company, currently, has 10 points of sales in the country, four of which is in Delhi, four in Mumbai and one each in Bangalore and in Hyderabad. It also has plans to set up 20 more points by this year-end, he said.
"We are in talks with retail chains like Shoppers Stop, Lifestyle, Westside, Kunchals and others to market our products. The company will market its range of products through such stores in metros and Tier II cities," he said.
On company's exclusive retail outlets, he said, "We have one such outlet 'Parfum Boutique' in Mumbai and plan to have one each in Delhi and in Bangalore by this year-end".
In two years time, Art Deco would have 10 such exclusive outlets across the country, he said, without divulging company's investments on those projects.
When asked about having a manufacturing unit in the country, Benny R said, "all our products are currently being imported... we have no immediate plans to have a manufacturing unit here".
Art Deco's product range comprised perfumes, skin, nail and body care products and the company had plans to introduce a complete range for foot care in three months' time, Payal Manghnani, also an MKP Distributors Brand Manager, said.
Products include over 60 nail polishes, 72 lipsticks and over 80 eye shadows in the latest colours, she said.
The highlight of products being launched was that "they could be refilled according to one's choice. We have beauty boxes with magnetic base and one could pick colours of one's taste," she added.
"We have about 10 sales point in cites like Mumbai, Delhi, Bangalore and Hyderabad and plan to add 20 more by the year end. Art Deco will tap the middle and the premium segment through the outlets and introduce the complete range of cosmetic products in the country," Benny R, Brand Manager of MKP Distributors, which markets Art Deco products here, said.
The company, currently, has 10 points of sales in the country, four of which is in Delhi, four in Mumbai and one each in Bangalore and in Hyderabad. It also has plans to set up 20 more points by this year-end, he said.
"We are in talks with retail chains like Shoppers Stop, Lifestyle, Westside, Kunchals and others to market our products. The company will market its range of products through such stores in metros and Tier II cities," he said.
On company's exclusive retail outlets, he said, "We have one such outlet 'Parfum Boutique' in Mumbai and plan to have one each in Delhi and in Bangalore by this year-end".
In two years time, Art Deco would have 10 such exclusive outlets across the country, he said, without divulging company's investments on those projects.
When asked about having a manufacturing unit in the country, Benny R said, "all our products are currently being imported... we have no immediate plans to have a manufacturing unit here".
Art Deco's product range comprised perfumes, skin, nail and body care products and the company had plans to introduce a complete range for foot care in three months' time, Payal Manghnani, also an MKP Distributors Brand Manager, said.
Products include over 60 nail polishes, 72 lipsticks and over 80 eye shadows in the latest colours, she said.
The highlight of products being launched was that "they could be refilled according to one's choice. We have beauty boxes with magnetic base and one could pick colours of one's taste," she added.
posted by InCar Group Press Room at 13:41
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