News: Emporio Armani will be a winner in India
(F2F 27/04/2006) Mumbai - Francesco Tombolini, a model of Italian descent is exposed by the relaxed grace with which he flings his jacket over the puffy armchair and settles in and not because of the black, unlined jacket, the red pin-striped shirt or even his stylish, black shoes.
Tombolini also work in second shift with the Italian fashion house, as a commercial director, of Emporio Armani.
After five year stint with Gucci ended in 2004 as according to him, "Armani is a real fashion company while Gucci is a fashion product."
Tombolini airs, "They are two companies with two different philosophies about industry and life, Armani is just more Italian."
In spite of a long list of luxury brands that have existence in India, the ‘ Italian brand’ has created a buzz in the Indian luxury market.
Tombolini says he is not in a hurry, but the company will certainly establish its presence — he sees a period of a year or two as feasible and is not worried about being a late competitor.
"We do not see India as a cash cow. The market is fresh and there is space for everyone. It is a market we have been exploring for a long time and thinking whether we want to enter directly, or as a third party or through the franchisee route. It should happen within a year," says Tombolini.
The retail strategy entails opening of four stores in two cities like Mumbai and Delhi.
Besides the flagship, Giorgio Armani brand, Tombolini expects Emporio Armani will end up a winner in India, just as in China.
In China, the company has 40 stores but 25 belong to Emporio Armani. China contributes 10 percent to the group’s earnings, and there are plans to double the stores over the next five years. More business is also expected to come in from East as markets in Europe and America has dropped from 80 percent to 56 percent.
Armani tends to look east for a market as well as a cheaper production base. Tombolini believes that the entire luxury world is competing for the same consumer, the Armani group, has an appeal, which will last much longer than its competition.
“Armani is a world. Quality and consistency is our culture. We believe in an elegance, which comes from the person wearing the garment not from the garment itself, and this is a timeless appeal,” he said.
Armani says, ‘Fashion is a democratic event, everybody deserves to be fashionable at any pocket level’. It is this image which is timeless.”
Tombolini also work in second shift with the Italian fashion house, as a commercial director, of Emporio Armani.
After five year stint with Gucci ended in 2004 as according to him, "Armani is a real fashion company while Gucci is a fashion product."
Tombolini airs, "They are two companies with two different philosophies about industry and life, Armani is just more Italian."
In spite of a long list of luxury brands that have existence in India, the ‘ Italian brand’ has created a buzz in the Indian luxury market.
Tombolini says he is not in a hurry, but the company will certainly establish its presence — he sees a period of a year or two as feasible and is not worried about being a late competitor.
"We do not see India as a cash cow. The market is fresh and there is space for everyone. It is a market we have been exploring for a long time and thinking whether we want to enter directly, or as a third party or through the franchisee route. It should happen within a year," says Tombolini.
The retail strategy entails opening of four stores in two cities like Mumbai and Delhi.
Besides the flagship, Giorgio Armani brand, Tombolini expects Emporio Armani will end up a winner in India, just as in China.
In China, the company has 40 stores but 25 belong to Emporio Armani. China contributes 10 percent to the group’s earnings, and there are plans to double the stores over the next five years. More business is also expected to come in from East as markets in Europe and America has dropped from 80 percent to 56 percent.
Armani tends to look east for a market as well as a cheaper production base. Tombolini believes that the entire luxury world is competing for the same consumer, the Armani group, has an appeal, which will last much longer than its competition.
“Armani is a world. Quality and consistency is our culture. We believe in an elegance, which comes from the person wearing the garment not from the garment itself, and this is a timeless appeal,” he said.
Armani says, ‘Fashion is a democratic event, everybody deserves to be fashionable at any pocket level’. It is this image which is timeless.”
posted by InCar Group Press Room at 12:00
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