News: Brand India is the flavour at Hannover Fair
(FE 23/04/2006) Hannover - Indian participation is sought after more by the exhibitors at Hannover Fair over China. While the organisers of the event continue to do business with China, when it comes to Hannover, China is yet to become a partner country at the world’s largest fair of industrial products as compared to India which is becoming a partner country the second time this year after a gap of nearly 22 years.
“There is no demand from exhibitors at Hannover Fair to have China as a partner country. China has not even applied for this status and with the kind of enquiries we have at hand it is not becoming a partner in near future,” Wolfgang Pech, senior vice-president, Deutsche Messe Ag, Hannover, said before the formal opening of the event.
He said the problems companies face on account of a weak intellectual property rights (IPR) regime in China were some of the reasons why China has failed to make a strong mark at the fair. There have been instances where even during the show Chinese companies have been found displaying copied products.
Pech said that India on the other hand had good IPR regime and the climate for investment was also favourable with an effective legal system to prevent any violation. “As a partner country, we have reimposed the faith exhibitors here have about a country that is emerging as an important economic player globally.”
At this year’s fair (held from April 24-28), there would be particpation from 370 companies from both private and public sectors, government ministries and other organisations.
“Hannover Fair is a good ground to build export markets for companies. We expect business would be generated at the fair site itself as over 1,50,000 business visitors are expected this year,” said Pech.
It will also be the first time when India would project its abilities on the manufacturing front doing away from the tag of basic back-office suppliers.
Apart from the India, the event would see participation from over 5,200 organisations representing 70 countries. The ‘India Everywhere’ campaign at the fair has ensured that awareness about the country is created well before the fair.
Hannover has lots of hoardings displaying the potential of vibrant Indian economy. Moreover, fashion shows, cultural evenigs and food melas are being organised to give delegates a flavour of India.
“There is no demand from exhibitors at Hannover Fair to have China as a partner country. China has not even applied for this status and with the kind of enquiries we have at hand it is not becoming a partner in near future,” Wolfgang Pech, senior vice-president, Deutsche Messe Ag, Hannover, said before the formal opening of the event.
He said the problems companies face on account of a weak intellectual property rights (IPR) regime in China were some of the reasons why China has failed to make a strong mark at the fair. There have been instances where even during the show Chinese companies have been found displaying copied products.
Pech said that India on the other hand had good IPR regime and the climate for investment was also favourable with an effective legal system to prevent any violation. “As a partner country, we have reimposed the faith exhibitors here have about a country that is emerging as an important economic player globally.”
At this year’s fair (held from April 24-28), there would be particpation from 370 companies from both private and public sectors, government ministries and other organisations.
“Hannover Fair is a good ground to build export markets for companies. We expect business would be generated at the fair site itself as over 1,50,000 business visitors are expected this year,” said Pech.
It will also be the first time when India would project its abilities on the manufacturing front doing away from the tag of basic back-office suppliers.
Apart from the India, the event would see participation from over 5,200 organisations representing 70 countries. The ‘India Everywhere’ campaign at the fair has ensured that awareness about the country is created well before the fair.
Hannover has lots of hoardings displaying the potential of vibrant Indian economy. Moreover, fashion shows, cultural evenigs and food melas are being organised to give delegates a flavour of India.
posted by InCar Group Press Room at 12:16
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