News: Puma Sports India expansion plans kick off
(BT 31/03/2006) Mumbai - The sporting goods manufacturer from Germany, Puma plans to introduce larger range of products in the country through its newly-launched subsidiary Puma Sports India Pvt Ltd, Rajiv Mehta, General Manager Puma Sports India said here on March 31.
The GM further clarifies that the company will introduce nearly 250 products in footwear, 200 in apparel and 100 in accessories and the products will be in line with its international range in sports, lifestyle and fashion.
The company plans to open stores in the country with retail and wholesale partners and expects to open the first one in the second quarter of 2006.
Puma has been selling in the country for the past three years through multi-brand retail stores supplied by its franchisee Planet Retail Holdings, known earlier as Planet Sports India Pvt Ltd.
The company further expects the business in the country to account a large part of its $1.05 billion revenue target from the Asia-Pacific region by 2010.
The first three phases involved establishing a strong financial footing, improving brand equity and generating growth.
"We are looking at Bangalore or Chennai as options," Martyn Bowen, Puma's general manager for Eastern Europe, Middle East and Africa further added.
The GM further clarifies that the company will introduce nearly 250 products in footwear, 200 in apparel and 100 in accessories and the products will be in line with its international range in sports, lifestyle and fashion.
The company plans to open stores in the country with retail and wholesale partners and expects to open the first one in the second quarter of 2006.
Puma has been selling in the country for the past three years through multi-brand retail stores supplied by its franchisee Planet Retail Holdings, known earlier as Planet Sports India Pvt Ltd.
The company further expects the business in the country to account a large part of its $1.05 billion revenue target from the Asia-Pacific region by 2010.
The first three phases involved establishing a strong financial footing, improving brand equity and generating growth.
"We are looking at Bangalore or Chennai as options," Martyn Bowen, Puma's general manager for Eastern Europe, Middle East and Africa further added.
posted by InCar Group Press Room at 09:56
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