News: On auspicious Indian day, a record sale of cars
(KRT 31/03/2006) New Delhi - Thursday was a day of big festivity for the Indian car bazaar. Sales across the country recorded an all-time high -- average daily retail offtake witnessed a 10-fold hike.
The reason: Thursday was the first day of Navratra in North India, Gudi Padwa in western markets and Ugadi in the south.
That's not all. The end of the current fiscal has also seen demand from corporates boosting sales. Add to this the hefty discounts and freebies offered by car-makers and you know why Maruti's sale was up eight times on Thursday and Honda reported an over five-fold growth. Hyundai and General Motors also witnessed a 10-times surge.
"The rare occurrence of three festivals on the same day resulted in a record growth in car sales on a single day. Buyers have been holding back purchases over the past few weeks to take delivery of their cars on Thursday," Honda Siel Cars India marketing head Rajive Saharia told TOI.
"The trend was witnessed across the country and across all product segments. Maruti, on average, sells around 1,700-1,800 nits per day. On Thursday, its sales went up by nearly eight times," said a Maruti dealer.
Honda sold around 1,010 cars on Thursday compared with 100-odd cars on an average day. Even General Motors reported its highest-ever sale on a single day, which would help the firm end the month at a record high, said its spokesperson P Balendran.
The reason: Thursday was the first day of Navratra in North India, Gudi Padwa in western markets and Ugadi in the south.
That's not all. The end of the current fiscal has also seen demand from corporates boosting sales. Add to this the hefty discounts and freebies offered by car-makers and you know why Maruti's sale was up eight times on Thursday and Honda reported an over five-fold growth. Hyundai and General Motors also witnessed a 10-times surge.
"The rare occurrence of three festivals on the same day resulted in a record growth in car sales on a single day. Buyers have been holding back purchases over the past few weeks to take delivery of their cars on Thursday," Honda Siel Cars India marketing head Rajive Saharia told TOI.
"The trend was witnessed across the country and across all product segments. Maruti, on average, sells around 1,700-1,800 nits per day. On Thursday, its sales went up by nearly eight times," said a Maruti dealer.
Honda sold around 1,010 cars on Thursday compared with 100-odd cars on an average day. Even General Motors reported its highest-ever sale on a single day, which would help the firm end the month at a record high, said its spokesperson P Balendran.
posted by InCar Group Press Room at 15:16
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