News: Mukesh Ambani eyes organic farming
(NDTV 31/03/2006) Jamnagar - Mukesh Ambani may be making quiet plans behind the world's third largest oil refinery in Jamnagar to enter the agricultural sector through organic farming.
Having announced his formal plans to enter the retail sector, one knows Mukesh Ambani now wants to produce his own vegetables.
The Ambanis are already looking for a tag line to sell these products at their own retail chain. They want to bring the prices down of every fruit and vegetable by at least 30-40 per cent.
And organic farms being experimented with at Jamnagar could be the start up points for subsequent mass scale production.
The organic farms are being managed by a small team of agricultural experts at present.
These experts manage to control the climate artificially in the water-starved region of Jamnagar, but there are indications that products from these organic farms will soon hit the markets.
Within the Jamnagar refinery complex is also one of the largest mango orchards of more than one lakh trees spread over 400 acres, where more than 600 tonnes of mangoes are to be produced this year.
And if history is anything to go by, it is clear Mukesh Ambani is all set to make this experiment of organic farms his backbone of producing high quality vegetables on a large scale and selling them very soon through his own retail chains.
Having announced his formal plans to enter the retail sector, one knows Mukesh Ambani now wants to produce his own vegetables.
The Ambanis are already looking for a tag line to sell these products at their own retail chain. They want to bring the prices down of every fruit and vegetable by at least 30-40 per cent.
And organic farms being experimented with at Jamnagar could be the start up points for subsequent mass scale production.
The organic farms are being managed by a small team of agricultural experts at present.
These experts manage to control the climate artificially in the water-starved region of Jamnagar, but there are indications that products from these organic farms will soon hit the markets.
Within the Jamnagar refinery complex is also one of the largest mango orchards of more than one lakh trees spread over 400 acres, where more than 600 tonnes of mangoes are to be produced this year.
And if history is anything to go by, it is clear Mukesh Ambani is all set to make this experiment of organic farms his backbone of producing high quality vegetables on a large scale and selling them very soon through his own retail chains.
posted by InCar Group Press Room at 19:24
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