News: Genius to open 40 Indian retail outlets
(BL 28/03/2006) New Delhi - Consumer electronics and IT products major Genius announced on Tuesday that it would open 40 retail outlets across the country by this year-end and said it targeted a revenue of $3.5 million in 2006.
"We will have 20 outlets in cities such as Delhi, Mumbai, Chennai, Kolkata and Bangalore by June 2006 and the remaining 20 showrooms would be opened in Tier-II cities such as Ahmedabad, Chandigarh, Cochin, Hyderabad, Jaipur and Pune," Sales Specialist As ian Sales Division of Genius Boris Chang told reporters here today.
The Taiwan-based company, which has four manufacturing units in China, also introduced waterproof, anti-bacteria keyboard.
''Through our innovative products both in entry and middle level segment, we aim to capture 15 per cent market share by this year end, which could be around 3.5 million dollars,'' Country Manager Sales Division Genius Sandeep Ramani said.
The company aims at about Rs 15 crore sales by this year-end through the outlets, he said, adding: "We are not going for exclusive outlets. We are in talks with retail stores in the country and will display our products through their outlets."
On adding headcount, he said: "We will invest in headcount, who will work in sync with the distributors to increase the brand awareness and generate leads."
"We will have 20 outlets in cities such as Delhi, Mumbai, Chennai, Kolkata and Bangalore by June 2006 and the remaining 20 showrooms would be opened in Tier-II cities such as Ahmedabad, Chandigarh, Cochin, Hyderabad, Jaipur and Pune," Sales Specialist As ian Sales Division of Genius Boris Chang told reporters here today.
The Taiwan-based company, which has four manufacturing units in China, also introduced waterproof, anti-bacteria keyboard.
''Through our innovative products both in entry and middle level segment, we aim to capture 15 per cent market share by this year end, which could be around 3.5 million dollars,'' Country Manager Sales Division Genius Sandeep Ramani said.
The company aims at about Rs 15 crore sales by this year-end through the outlets, he said, adding: "We are not going for exclusive outlets. We are in talks with retail stores in the country and will display our products through their outlets."
On adding headcount, he said: "We will invest in headcount, who will work in sync with the distributors to increase the brand awareness and generate leads."
posted by InCar Group Press Room at 17:49
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