News: Pepe plans to bring watch & fragrance brands to India
(TNN 16/02/2006) Bangalore - Pepe Jeans has firmed up plans to bring innerwear, timewear and fragrance range to India through a licensing arrangement. “We are open to partnerships with other companies who can help us leverage this business opportunity,” said Chetan Shah, managing director, Pepe Jeans London (PJL) Clothing (India).
With a 25% market share of the premium jeans and casualwear segment, PJL has 51 exclusive stores, 75 large-format stores and 2,000 multi-brand outlets in India.The company plans to expand its retail footprint by doubling the number of exclusive stores and a higher market penetration in the next two years. “With investments between Rs 30 lakh to Rs 1 crore per standalone store, Pepe will add another 50 such stores in the country by ‘08,” Mr Shah said.
While the company’s growth in India is led by the western region, the southern region has emerged as its fastest-growing market. Pepe has 16 concept stores in the four southern states.
Currently, the company’s accessories division including bags, belts, caps and wallets contributes a mere 5% in value terms to its total turnover. Mr Shah said that this is likely to rise to 10% within the next one year. However, the contribution of Pepe India to its global parents has remained stagnant at nearly 10% for the last two-three years.
With a 25% market share of the premium jeans and casualwear segment, PJL has 51 exclusive stores, 75 large-format stores and 2,000 multi-brand outlets in India.The company plans to expand its retail footprint by doubling the number of exclusive stores and a higher market penetration in the next two years. “With investments between Rs 30 lakh to Rs 1 crore per standalone store, Pepe will add another 50 such stores in the country by ‘08,” Mr Shah said.
While the company’s growth in India is led by the western region, the southern region has emerged as its fastest-growing market. Pepe has 16 concept stores in the four southern states.
Currently, the company’s accessories division including bags, belts, caps and wallets contributes a mere 5% in value terms to its total turnover. Mr Shah said that this is likely to rise to 10% within the next one year. However, the contribution of Pepe India to its global parents has remained stagnant at nearly 10% for the last two-three years.
posted by InCar Group Press Room at 00:09
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